PhysMed Case Study — How We Integrated Wix and Splose to Run a Multi-Modality Adelaide Clinic
How Lead Flux built physmed.co — a combined physiotherapy clinic, Chinese medicine practice and Club PhysMed recovery centre — using a dual-stack of Splose for clinical bookings and Wix for membership and recovery-room flows.
PhysMed at 1/92 Unley Road is three businesses operating in one space:
- A physiotherapy clinic — injury rehab, post-surgical recovery, performance physio.
- An acupuncture and traditional Chinese medicine practice — drug-free relief for pain, stress and chronic conditions.
- Club PhysMed — Adelaide's only physio-led recovery centre, with ice baths, infrared sauna, red light therapy, contrast therapy and a dedicated Rejuvenation Room.
Three businesses, one roof, one website — and two completely different booking systems sitting behind it. This is the story of how that gets engineered to feel like a single experience for the visitor.
The brief
PhysMed's owners came to Lead Flux with a problem most multi-modality clinics face. They needed:
- One unified brand experience at physmed.co. A visitor shouldn't have to figure out "which booking system does this service use" — the site should just take them where they need to go.
- Clinical bookings in Splose, because Splose is the practice-management software that runs their physio, acupuncture and TCM rosters, charting, Medicare claims and patient records. Replacing it wasn't an option, and shouldn't have been.
- Club PhysMed memberships and recovery-room bookings in Wix, because the recovery centre runs on a fundamentally different operational model (memberships, drop-ins, package passes) that Splose isn't built for and Wix handles cleanly.
- Contact forms and enquiries routed into a single inbox so nothing falls through the cracks.
- Service-specific landing pages for each modality, written to convert post-surgical, performance and health-conscious clients into their first appointment.
- An owned content asset — blog, suburb authority, AI search visibility — so PhysMed's digital footprint compounds independently of any single booking platform.
The constraint that made this interesting: most "all-in-one" website builders would have forced PhysMed to consolidate everything into one platform, losing either Splose or Wix in the process. We needed to keep both, and make the seams invisible.
The architecture decision
Three options were on the table at the start:
Option A — Stay fully on Splose's bundled website builder. Cheapest. But it ties the entire site to Splose's templating, makes Club PhysMed's membership system a clunky add-on, and gives zero ownership of SEO content.
Option B — Stay fully on Wix. Wix handles the membership flows beautifully. But forcing Splose into a Wix booking widget loses too much functionality — the practice would lose the seamless intake forms, the Medicare integration and the clinical record-keeping that makes Splose worth using.
Option C — Build a custom site that orchestrates both. A modern React-based site at physmed.co with Splose embedded for clinical bookings and Wix embedded (or deep-linked) for Club PhysMed flows. Most expensive upfront. Best long-term.
We went with Option C, for a reason that matters beyond just this clinic: the website is the asset, not the booking system. Booking systems come and go. A custom site at your own domain, with your own SEO content, your own brand language and your own conversion flows — that compounds for years.
How the integration works in practice
From the visitor's perspective, the site behaves like one experience. From the engineering perspective, there are three distinct stacks doing different jobs:
The visitor-facing site (custom build)
Every public page lives on physmed.co. Home, About, Physiotherapy, Acupuncture, Club PhysMed, every sub-page (Red Light Therapy, Infrared Sauna, Ice Bath, Contrast Therapy, the Rejuvenation Room), blog, contact. All built custom — fast loading, mobile-first, structured data baked in, schema markup for healthcare-specific entities, en-AU locale, full SEO foundation.
This site is the brand, the marketing surface and the SEO asset. It doesn't run bookings itself. It hands the visitor off cleanly at the moment of intent.
Clinical bookings — Splose
When a visitor clicks "Book an appointment" for physio, acupuncture or TCM, they're handed to Splose's hosted booking interface. The handoff is tight: the URL includes context (which practitioner, which service, which appointment type), so the visitor lands inside Splose pre-filtered to exactly the slot they want.
What this preserves: the existing Splose practice-management stack (rosters, charting, Medicare claims, patient records, automated reminders, GP referral integration) keeps running untouched. The clinic team doesn't change a single workflow.
What this gains: the booking funnel starts on a fast, branded, SEO-rich page on physmed.co — not on a generic Splose landing page that ranks for nothing.
Memberships + recovery bookings — Wix
When a visitor clicks "Join Club PhysMed" or books a recovery-room session, they're handed to a Wix-hosted page that runs the membership, payment, package and drop-in logic.
What this preserves: the Club PhysMed team can manage memberships, pricing tiers, recovery-room schedules and add-on services in a familiar tool. Wix's membership product handles recurring payments and tiered access cleanly.
What this gains: deep integration with PhysMed's existing email automation, member-only content and class-style scheduling, without the cost of building those flows from scratch.
Enquiries — unified inbox
All contact form submissions, regardless of which service page they came from, route into a single inbox so nothing falls through the cracks. Each submission is tagged with the page it originated from, so the team knows whether the enquiry is about a physio appointment, an acupuncture consultation or a Club PhysMed membership trial — without making the visitor figure out which form to fill in.
What changed for PhysMed after launch
A few specifics worth calling out:
Service-specific landing pages. Each modality (physio, acupuncture, ice bath, infrared sauna, red light therapy, contrast therapy) now has its own dedicated page, ranking for its own search intent. Before the rebuild, "red light therapy Adelaide" sent traffic to a generic services page. Now it lands on a page entirely about red light therapy, with its own FAQ, its own protocol explanation and a CTA tuned to "book a session" rather than "make an enquiry."
A blog engine that compounds. Recovery & rehab content — articles on photobiomodulation, nervous system recovery, injury prevention for runners — now lives on physmed.co under PhysMed's name. Every post adds topical authority around physiotherapy and recovery topics, and every post is structured for AI search (clear FAQ schema, semantic linking, in-author medical voice).
Faster booking funnels. Pre-rebuild, the journey from "I saw an Instagram post about red light therapy" to "I have a booking in my calendar" took 4–5 clicks across two domains. Post-rebuild, it's 2 clicks: read the landing page, click "Book a session", complete the Wix booking flow.
Better AI-search positioning. With structured data, FAQ schema and a clear taxonomy of services, PhysMed now surfaces correctly when prospects ask AI search ("Where can I get red light therapy in Adelaide?", "What's an infrared sauna near Unley?", "Who does post-surgical physio in Adelaide?"). The clinic name appears with the correct context — not summarised away into a generic "Adelaide physio clinics" answer.
What this means for other multi-modality clinics
PhysMed isn't a unique problem. Plenty of Australian clinics run two or three booking systems because no single platform handles every modality well:
- A chiropractic clinic that also runs massage and wellness memberships.
- A women's health practice that combines physio, pilates and consult services.
- A clinic that runs both Medicare-billable allied health and pay-as-you-go wellness.
- A psychology practice that runs both 1:1 sessions and group programs.
The instinct in every case is to consolidate everything into the booking system that handles 80% of the work — and lose functionality on the other 20%. The PhysMed approach is the opposite: keep the right tool for each job, and build a website that hides the seams from the visitor.
The website becomes the brand layer. The booking systems become the operational layer. The visitor only ever interacts with the brand layer until they're ready to commit — at which point they're handed cleanly to the right tool for the job.
Want to see the site?
physmed.co is live. Worth a look if you run a multi-modality practice and you're wondering how to keep the booking systems you love without forcing visitors to navigate two brands.
View the PhysMed entry on the Lead Flux portfolio or book a Lead Leak Review if you'd like Lead Flux to map out what this architecture could look like for your clinic.
