The 40-item Australian Local SEO checklist.
Every fix that moves the needle on Google Map Pack rankings — technical, on-page, GBP, citations, reviews and content — in priority order. Printable, free, no fluff.
40
Checklist items
6
Priority tiers
~44%
Of clicks go to map pack top 3
What's inside
- Every Technical SEO foundation you can fix in a week
- The 10 GBP moves that produce the biggest ranking lift
- Top 10 Aussie directories — submit each in 5 minutes
- Review velocity strategy that 3-5× your monthly count
- Realistic timeline showing what to expect at each phase
- Printable tear-out tracker with checkbox + date column
Free download
Get the checklist
Where should we send it? You'll also get occasional Australian local SEO tips. Unsubscribe anytime.
The six tiers
Forty items. Priority ordered. No guesswork.
Each tier is sequenced so you stack wins in the right order — foundations before optimisation, optimisation before content.
Technical SEO
HTTPS, schema markup (LocalBusiness, Service, Breadcrumb), sitemaps, Core Web Vitals — the foundations without which nothing else compounds.
On-Page SEO
Title tags, meta descriptions, H1s, internal linking, location pages, NAP — the changes you make in your CMS.
Google Business Profile
The single biggest ranking lever in local SEO. Categories, photos, services, posts, attributes, Q&A — 90 minutes of focused work that moves you 5–15 positions.
Citations
NAP consistency across the top 10 Australian directories + industry-specific listings. State and city-specific directories carry extra weight.
Reviews
Automated review requests, response cadence, velocity strategy. After GBP, this is the biggest lever you can pull.
Content
Monthly SEO blog cadence + location-specific landing pages. Once foundations are solid, content is what separates leaders from the rest.
Who it's for
Built for Australian service businesses doing $500k–$10m revenue.
Plumbers. Electricians. Builders. Mortgage brokers. Real estate agents. Roofers. Landscapers. Any business where the customer searches "[service] [suburb]" and the Map Pack determines the phone call.
What it isn't
- Not for national SaaS or e-commerce — local SEO is a different game
- Not an instant-results promise — local SEO compounds over 6–12 months
- Not a sales pitch in disguise — every fix is genuinely actionable, no upsell needed
- Not for businesses that already have all 40 ticked — at that point, you're a competitor
Want it done for you?
Book a free Lead Leak Review.
30-minute Zoom session with Jerry. We'll run this exact checklist against your business live — and tell you exactly which items are missing, which ones to attack first, and the realistic timeline to top-3 map pack visibility for your category.
Book my free Lead Leak ReviewOr call 0485 040 272 — Jerry usually picks up