Google Business Profile Optimisation
Most local searches are won or lost in the top three Google Map results. We optimise your Google Business Profile to dominate those three spots — driving more direction requests, calls and quote enquiries.
The Problem
Your Google Business Profile is half-finished, low on reviews and getting buried by competitors with better setups.
Profile half-finished
Wrong category, no services listed, no description, no photos. Google ignores half-built profiles.
No reviews flowing in
Your profile is at 12 reviews while a competitor sits at 200. The customer's already chosen.
Buried below 3 competitors
You're not in the map pack — you're stuck on the regular results, where almost nobody clicks.
No posts, no Q&A, no photos
Google rewards active profiles. Empty profiles get demoted.
Full profile rebuild
Categories, services, attributes, description, hours, products — every field optimised for ranking and conversion.
Review generation system
Automated review requests after every job. Reviews flow in. Your profile climbs.
Photo and post strategy
Geotagged photos uploaded weekly. Posts published consistently. Q&A answered with intent keywords.
Local citations & schema
Consistent NAP across directories. Local business schema on your website. Suburb pages where it makes sense.
The Outcome
More direction requests, more website clicks, more phone calls.
Show up in the three results customers actually click.
More 'tap to call' clicks. More driving directions. More booked jobs.
More 5-star reviews than competitors = automatic lead preference.
The Bigger Picture
Most local searches in 2026 don't end on the regular search results — they end in the Google Map Pack. Three businesses in three boxes. Customers tap one, see hours, photos, reviews and a click-to-call button. The decision is made before they ever visit a website. If you're not in those three boxes, you don't exist for that search.
Getting into the map pack isn't magic. It's a set of well-known signals: profile completeness, category accuracy, photo recency, review velocity, review response rate, post frequency, NAP consistency across the web. Each one moves the needle a little. Together they're decisive. Most service businesses tick maybe 30% of the boxes. The ones that tick 80%+ disproportionately win their suburb.
Lead Flux rebuilds the profile from the ground up, then runs the ongoing playbook that keeps you climbing. Categories are dialled in. Services are listed individually. Photos go up weekly with proper geotagging. Posts publish on schedule. Q&A is filled with intent-rich keywords. Reviews flow in via automation. Every review gets a response. Citations are built across major directories. The cumulative effect is a profile that wins the local pack for the searches that actually drive booked jobs — and keeps winning, month after month.
How we install it
We compare your profile against the top 5 competitors in every suburb you target.
Categories, services, attributes, description, hours, products — every field optimised.
Geotagged photo uploads, weekly posts, products, Q&A — all tuned for relevance signals.
Automated review request system, plus our team responds to every review on your behalf.
Monthly reporting on rankings by suburb, calls, direction requests and website clicks.
How We Work
The work itself is most of the story — but how an engagement actually runs day-to-day matters just as much. Here's exactly what working with Lead Flux looks like, in writing, before you commit a cent.
Every Lead Flux engagement starts with a written quote. Setup costs, monthly costs and exactly what's included are on the table before you sign anything. No surprise invoices, no 'that's another package' moments mid-project. If scope ever changes mid-engagement, we put it in writing and get sign-off before any extra work begins. Every line item has a reason — and we'll explain any of them on request.
Every ongoing engagement is month-to-month with 30 days notice — never 12-month contracts, never minimum terms. If we're not earning our keep, you walk. Long contracts are designed to protect agencies that can't retain clients on results alone. We'd rather earn the renewal every month by delivering work that's worth keeping.
Your domain, your website code, your ad accounts, your CRM, your customer data, your photos, your copy — all yours, in your name, from day one. We build on standard platforms (Next.js, HighLevel / MyCRM, Google Ads, Meta) so your assets stay portable. When the engagement ends — if it ever does — you walk away with the lot. No hostage situations, no proprietary lock-in.
Every month you get a short, written report covering the numbers that matter: lead volume by source, response times, conversion rates, Google rankings movement, Google Business Profile performance, new reviews and what we shipped this month. No 47-slide deck of vanity metrics — just the numbers that tell you whether the system is working and what we're doing about it.
Jerry is the founder, the strategist and the person you'll actually talk to. No layers of account managers, no junior staff handling your account while the senior team is 'circled back to.' Replies in under one business day, usually faster. When something breaks at 4pm on a Friday, you call Jerry — not a help-desk queue.
Likes, impressions and click-through rates don't pay the bills. Every Lead Flux engagement is measured against the metric that does — booked jobs for trades, signed clients for professional services, settled loans for brokers — plus revenue attributed to the system and payback period. Every campaign has a defined success metric agreed in writing before launch, so we both know what 'working' looks like.
What's Included
Every Lead Flux engagement includes the full scope below — no hidden upsells, no ‘that's another package’ moments mid-project.
Get Started
We'll review your current setup and show you exactly where leads are slipping through — and what to fix first.
Takes about 90 seconds. We'll keep it painless (pinky promise).
Prefer to call? 0485 040 272
Industries we deliver this for
Every vertical below uses the same google business profile optimisation foundation, adapted to the industry's specific buyer behaviour and competitive dynamics.
Where we deliver
Lead Flux delivers google business profile optimisation from Adelaide to every Australian capital. Pick your closest location for local market context.
Connected services
Fast, mobile-first websites built to convert visitors into booked jobs.
Learn more →Meta and Google ad campaigns that put your business in front of ready-to-buy customers.
Learn more →Automated follow-up across SMS, email and voice so no enquiry ever falls through the cracks.
Learn more →FAQ
Most clients see noticeable improvement in 30–90 days, with major movement after a consistent stream of reviews and posts kicks in.
Yes. We can help with reinstatement, profile rebuilds and category resolution where Google has flagged a profile.
Yes — we offer ongoing profile management including weekly photos, monthly posts, review responses and Q&A management.
It's the highest-leverage local play, but it works best alongside SEO, reviews and a fast website.
Yes — we work Australia-wide. GBP optimisation is fully remote.
Get a free Lead Leak Review. We'll show you exactly where you're losing leads — and how Lead Flux fixes it.
